Our Belief
Design that Connects People
At the heart of Phiora House is a simple but powerful belief: connection.
Every product we create is a thread in a larger story—one that weaves together warmth, creativity, and intention.
From the fingertips of a designer at their keyboard, to the artist sketching a new idea, to the hands of skilled artisans shaping each piece—and finally to the moment a customer holds it in their hands—we want every piece to carry the presence and care of the people behind it.

From Welink Ltd to Phiora House
For many years, we traded as Welink Ltd, with L.Glow
as our first and only brand. As our collections grew,
we realised they carried different spirits: some spoke of
heritage and permanence, other
s of atmosphere and intimacy, and others of joy and
imagination.
To give each its own voice, we evolved into Phiora House
— a home for our three distinct yet connected brands:
- Vintage Phoenix — Heritage-inspired décor rooted in memory, featuring handblown glass lamps, recycles-paper notebooks, and crafted accessories made to be treasured for a lifetime.
-
L.Glow — Handmade porcelain lamps and fabric shades, where artisan precision meets soulful design to bring calm, warmth, and character into elegant interiors.
-
Hey Fairy! — Whimsical felt creation stitched by artisans, from storybook lamps to playful characters, designed to spark joy and sprinkle handmade magic into everyday life.

Craftsmanship with Purpose
Our mission is to create meaningful objects that are kept, not
wasted. We are committed to responsible sourcing, fair trade,
and working only with ethical partners who share our values.
By supporting artisans, reducing waste, and giving back to
society, we aim to make the world a little better — bringing
happiness to makers, retailers, and customers alike.
When you choose Phiora House, you’re not just buying a product—you’re becoming part of the story.

